Online Broker Advertising
It seems the frequency of online broker advertising on TV or the internet has increased dramatically. There are two distinct, separate messages. The message is either lower your cost or the superiority of trading tools. The first message is that you can lower your cost factor by investing through their firm. The online brokers that deliver this message are largely promoting their proprietary Robo-advisor. My thoughts on a Robo-advisor are that even though they provide a b